Ethical Drug Sales & Marketing

Contributing to Optimal Treatment for Each and Every Patient Through Superior Information Provision in Support of Team-Based Medical Care

In recent years, medical care has become more complex and sophisticated due to the increasing age of patients, people’s pursuit of quality of life, the introduction of health economics concepts, and advances in medical technology and pharmaceuticals. Currently, team-based medical care is the leading practice in medical settings for providing total, patient-centered treatment support in which medical staff members respect each other’s occupations and exercise full professionalism.

In the field of oncology, Taiho Pharmaceutical has launched products designed to offer total cancer care. We do this by focusing not only on proposing therapies using anticancer agents but also on supportive care for the alleviation of the cancer pain and side effects caused by anticancer drugs such as nausea, vomiting, in order to rapidly respond to medical needs. Our medical representatives (MRs) analyze and study data collected in the sales support and customer management system and provide appropriate patient-focused information while maintaining close cooperation with many medical care professionals.

Particularly in the field of oncology, there is a need for the ability to deal with many different specialties including surgery, medical oncology, internal medicine, and palliative care. We deploy MRs who are trained and have a high level of specialized knowledge, given the need to provide superior information as a pharmaceutical manufacturer, and we have developed a companywide support system to contribute to patient-centered, team-based medical care.We also plan and hold web seminars and prepare product information tools such as pamphlets and web pages to deliver information on proper use and safety in a scientific and fair manner.

Maximizing Product Value in the Global Market

In order to bring Taiho Pharmaceutical’s products to patients worldwide, the company’s marketing department plays a vital role in maximizing product value by carrying out product lifecycle management with the cooperation of relevant divisions in Japan and Group companies outside Japan, as well as partners companies. From the perspective of maximizing product value, brand managers are assigned for each product, and they lead strategic planning, sales planning, promotion, and validation of leading products in Japan, while also supporting marketing activities.
Strong teamwork and partnership with overseas subsidiaries and partner companies are essential in providing Taiho products globally. This is why the department has established a strong cooperative structure to implement product strategies including sharing and proposal of product strategies and supporting establishment of the strategies.