Communication Slogan

The flow of everyday life, with its familiar scenes and rhythms, is often taken for granted. It is often when people get sick, or become worried about the state of the world or their circumstances, that they finally realize the subtle value of everyday life. Taiho Pharmaceutical must do more than cure diseases through its drug discovery. It is also our passion to give strength and to constantly support the precious moments of everyday life, helping to keep them flowing for all people, no matter what their health condition is. As people in a business closely involved with human life, we ask ourselves: How deeply do we think about people’s lives? How well do we understand the environment surrounding patients and their families? How much can we improve patients’ quality of life? By considering everything from treatment to disease prevention, we hope to contribute to better health and bring smiles to as many people as possible.

Today and Every Day

This is a promise from, and the genuine wish of, each one of us working at Taiho. This is the story behind our communication slogan.