News Releases

Taiho Pharmaceutical Co., Ltd. announced today that it has launched, Pitas Throat Troche Orange and Pitas Throat Troche Lychee (designated quasi-drug), which are film-type troches that sticks to the roof of the mouth, throughout Japan.

With the active ingredient cetylpyridinium chloride hydrate, Pitas Throat Troche is effective for sterilization/disinfection of the mouth and for throat pain and swelling due to inflammation of the throat. It is a thin film-type troche, which sticks to the roof of the mouth and can be used while talking without being noticed by other people, making it easy to use even on important business occasions or when talking with customers.

Newly introduced will be the orange flavor, which is a common flavor in cough drops, plus the lychee flavor, a unique flavor among quasi-drugs. Together with the existing peach flavor, the lineup now features three flavors in total.

Each troche is individually packaged in a stylish aluminum sheet that is convenient to carry, fitting into a business card case or commuter-pass holder.

Taiho Pharmaceutical will contribute to a society enriched by smiles – one smile leading to the next – by continuing to identify people’s real needs and creating new markets by meeting them precisely.

For more details on Pitas Throat Troche, visit the Pitas brand website below.

1. A film -type troche, which sticks to the roof of the mouth, can be taken without water. It is useful in business meetings and when communicating with customers.
2. No active ingredients to cause drowsiness.
3. A slim package makes it convenient to carry around.
4. Three flavors to choose from